How to get a good search engine ranking

With the humble title of this post, I guess I really need to add that these ways mentioned below are the ones I've experienced to be very reliable to get a good search engine ranking. Naturally it varies a lot, but I get somewhere between 28 - 45% of my visitors from pure Google searches, out of just having a high ranking (and sometimes for terms that amaze me :-)). These are my advices:
Semantic code
Make sure you write semantically correct code, meaning that you need to use the correct element for the right situation. It is all about how you mark the words you are using, and how and in what context you want them to be interpreted.
Friendly URLs

Make sure you have URLs with a good descriptive value, as opposed to one being made up of just a lot of parameters. There are different tools and settings to achieve this in most, if not all, web development environments. For instance, these two links both lead to the same web page:

This is a good URL:

http://www.robertnyman.com/2005/11/07/the-ultimate-getelementsbyclassname/

and this is a bad one:

http://www.robertnyman.com/index.php?p=256

Get mentioned
If you get mentioned with good words in an appropriate context, especially from a web site that has a good PageRank, it will help push you up the search engine list.

 

These are the only tips I can give you; basically, it's just about good web development practises and maintaining good relations with other web site owners. I'm sure there are good SEO companies out there, but the ones I've come across have all been unprofessional and/or been using very suspicious methods. And as soon Google update their algorithms, there's a big chaos when some SEO's dubious work fail, since some of their tricks have been found out and taken care of. Then, naturally, it backfires so their customers get a very bad search engine ranking. Just do as I suggest above; code properly and you will be safe. Look around to see how good search engine ranking most web developing blogs get, just because they know how to implement a web site in a correct manner.

Come on, give us a bad example

Sure, but only since you asked for it. Recently the web site http://www.larmdirekt.se/ was brought to my attention. If you navigate to their web site and disable CSS in your web browser (Ctrl/Command + Shift + s is one way to do it if you use the Web Developer extension in Firefox), alternatively view the source code of the page. In the footer, you will then find a link with the text "y", which leads to the page http://www.larmdirekt.se/laarm/ . Make sure to turn off JavaScript in your web browser and navigate to that page and you will not believe your eyes: a little link farm. If you surf around those links you will, amongst others, find the names of some fairly large Swedish companies, and the best thing of it all: the name of the SEO company in the title bar.

 

So, go check out the code of your own web site right now, or ask your SEO what methods they use.

 

Read more about search engine optimization

Posted in Developing,Google,HTML5/HTML/XHTML,Technology |

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