One of the most common mistakes I see with web sites is demanding of the end user to know technology.
Last week I was giving a talk after Kristin Heinonen from Whats’ Next , and in her presentation she mentioned something I wholeheartedly agree with, and should have written about a long time ago.
One of the major problems with web sites is that they:
- Take for granted that the user know technological terms.
- That if users understand the term, there’s something they can actually do about it.
These two most be the most annoying, provocative texts on the Internet:
- A company proxy server or similar blocking it.
- An antivirus-program or firewall on the loose, trying to be overly clever.
You must install Flash to see this content.
Who knows what Flash is, aside from web developers, teenagers playing online games and Art Directors finding it “vital” to make a web site more alive? Have you ever taken a look at the Adobe Flash Player Version Penetration statistics?
With that in mind, you can pretty much take for granted it’s pre-installed in most web browsers/platforms, and as late as version 9 has over a 98% spread. Therefore, if Flash fails for your end user, you have either made the decision of forcing a bleeding edge-version upon them, or it is blocked due to other reasons by the end user’s environment.
Don’t ask for it, don’t demand