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Social media campaigns and a critical view

This post is co-written with Cecilia von Schedvin.

This morning, we were talking about the KONY 2012 movement, various reaction around it and how easy we share things without even looking at it. How our gut reaction is to act without even knowing what we’re acting on or reflect on what it means.

(If you want to delve deeper into the KONY 2012 topic, you can, for instance, read Kony 2012: what’s the real story?).

What we want to cover here is the greater scheme of things, social media and how people react.

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